GoBreck

GoBreck’s legacy site was built on a decoupled stack that made content management inefficient. With limited internal capacity and a six-week deadline, the team needed a seamless migration to WordPress without sacrificing site integrity, performance, or visibility.

As designs evolved throughout development, both teams remained adaptable. With a broad range of legacy template variations and layered animation requirements, DOD and Bellweather would need to lean on strategic judgment to create a cohesive, consistent visual experience. The challenge wasn’t just execution—it was interpreting and extending design intent in real time, balancing visual fidelity with technical precision.

Over 200 existing pages had been created using 15+ legacy components—many built with older ACF modules and legacy content systems. Rebuilding or manually re-entering that content wasn’t viable within the timeline.

Every page needed to look and function exactly as it had before. The new site had to preserve layout logic, visual polish, and UX, without requiring a full CMS or design overhaul. At the same time, we also needed to introduce new, experience-enhancing features, like an auto-generating content indexes for long-form pages, which would improve navigation without disrupting visual or editorial flow.

As a high-traffic tourism platform, GoBreck couldn’t afford to lose visibility. The site needed to meet accessibility expectations and maintain its SEO footprint throughout the migration, without any dip in rankings or traffic.

Instead of forcing a full component rebuild, we implemented robust backward compatibility for 15+ legacy components, allowing over 200 pages to render flawlessly in the new WordPress environment. Legacy ACF modules were mapped and adapted to new WordPress block structures, minimizing disruption and eliminating content entry overhead.

In close partnership with Bellwether, we translated an evolving design language into a fully implemented digital experience. Working from a flexible design foundation, we extended the available system using pattern-based logic, recreating legacy layouts as modular blocks—all while staying true to the brand’s tone and visual integrity.

We delivered a centralized, monolithic WordPress build designed for ongoing ease of use and scalability. Editors now have full control over content without needing technical intervention—ideal for seasonal campaigns and rapid updates.

The new GoBreck build process followed WCAG best practices throughout. The DOD team also preserved schema markup and technical SEO structures to support search visibility during and after the migration.

We implemented animation across multiple touchpoints, including block transitions and refined text effects like the homepage hero’s word-changing sequence. Each was developed to meet performance standards while enhancing UX.

We built a reusable Content Index block that automatically detects on-page headings and generates a persistent table of contents, streamlining navigation on long-form pages. The block includes built-in animation and works across both legacy and new layouts.

Dreamers of Day delivered a full platform modernization for GoBreck in just six weeks, preserving over 200 pages of legacy content while reducing system complexity and enhancing editor flexibility.

Key achievements included:

• Migrated to WordPress from a decoupled platform in under six weeks, meeting a tight seasonal deadline
• Implemented full backward compatibility for 15+ legacy components, preserving 200+ existing pages
• Enabled fully editable, modular content workflows for marketing teams
• Maintained design consistency despite incomplete Figma files, using intelligent block mapping
• Applied SEO schema and accessibility best practices to support performance and discoverability
• Partnered seamlessly with Bellwether, delivering an enterprise-grade platform on a fast track