We took on the objective of developing an interactive experience that communicates the concept of connecting fans throughout the United States. In order to represent the national coverage in this project, we created a distortable United States map. This was a perfect opportunity to utilize WebGL to generate a component of the website that could be interacted with via mouse while relaying the overarching message of nationwide service.
By utilizing Greensock, we were able to customize animations throughout the experience with hair-fine control—allowing our team to constantly iterate over the animations until they felt right with the overall aesthetic. Quick lines and sophisticated movements created an experience that draws its audience in.
As a secondary role of UX Consultant, DOD knew that the experience needed to be accessed in a multitude of diverse venues across the country. Breaking down the experience so it works on mobile is an important detail. Mobile usability is a component Dreamers of Day focused on in order to grasp the goal of making the concert experience more interactive, engaging and instantly shareable than ever before. Whether it’s the plasma from the comfort of your own home, or on the go with your mobile device, the online experience adapts to any screen – big or small.
Collaboration was a key factor in the execution of this project. With so many moving parts, it was essential that all agencies remained in sync throughout the design and development process. Working hand-in-hand with Stripe’s creative team, we were able to bring life to a never before seen concert-oriented experience.