It became clear that using traditional applications such as simple CSS animations would forge a smoke effect, but not the one we were after. Using CSS had its own limitations in regards to how realistic we could truly make the smoke effect.
In order to make the smoke effect truly come alive, we opted for a more experimental approach—harnessing the capabilities of WebGL. This approach gave us the creative freedom to reimagine what we could do within the page in terms of visual effect.With the track of searing fajitas in the background, audiences were delighted by the rising smoke coming from the page. Users were not only able to gain information surrounding the event, they were able to experience the stomach-rumbling qualities of On The Border fajitas.