Working in close collaboration with Criterion.B (their content and inbound partner), we built an experience that communicates the software’s diverse capabilities.
Like any software company, it was important for ResMan to not only communicate their unique selling proposition but also capture and nurture potential leads. The new experience is closely tied with HubSpot, allowing the ResMan team to continue their efforts in driving potential leads through their sales funnel.
The Dreamers of Day team also created a robust integrations tool in which prospective customers can customize their own ResMan “solution” based on ResMan’s lengthy roster of third-party partners. Once a user moves through the solution builder, they are able to send their solution to their email for reference and a copy is also sent to the ResMan team so a sales representative can follow up with the prospect to discuss their needs.