Dreamers of Day COO & Co-Founder Named in Dallas Business Journal’s 40 Under 40

We’re proud to share that our COO and co-founder, Susan Goodvin, has been named one of Dallas Business Journal’s 2025 40 Under 40 honorees.

The award recognizes inspiring leaders across North Texas who are making a meaningful impact in their industries and communities. If you know Susan, you know this one’s well deserved.

Susan has spent the last decade building Dreamers of Day from the ground up, starting with an idea and a clear conviction that creative and technical excellence shouldn’t be mutually exclusive. What began as a two-person venture is now a 25+ person agency launching high-performing digital products for brands across the country.

And through all of that growth, her approach hasn’t changed: lead with intention, build with integrity, and surround yourself with good people.

A few words from Susan on her win:

“From launching Dreamers of Day nearly a decade ago with Mark Atli to growing a team of 25+ dreamers and delivering over 200 digital projects, this journey has been anything but linear. It’s taken long nights, deep trust, and a stubborn belief that we could build something different—something better—for our clients, our people, and our families. This isn’t just a personal milestone—it’s a reminder of what’s possible when you bet on yourself and surround yourself with people who believe in the vision.”

Susan’s leadership isn’t loud. It’s steady, thoughtful, and deeply intentional. She brings the same focus whether she’s refining platform strategy with a long-time partner or helping a teammate work through a complex edge case. Her impact shows up in the work, and even more in how we work together.

This recognition isn’t just a win for Susan—it’s a reflection of the culture and momentum she’s helped build here at Dreamers of Day. We’re proud, we’re grateful, and we’re lucky to have her leading the way.

See the full list of 2025 honorees here:Dallas Business Journal 40 Under 40